channelBOOST Awarded American Marketing Association Honor

AMA Oregon's 2011 Marketing Awards of Excellent (MAX) honored channelBOOST with first place in the "Integrated Marketing Campaign, Business to Business" category. The annual ceremony highlights creative, strategically executed marketing campaigns in Oregon and SW Washington and is the only regional awards program that measures the entire marketing process.

"We are beyond thrilled that our multi-touch campaign for an east coast technology client was chosen," states channelBOOST founder, Monicka Mann. "Being recognized for our process from start to finish, including the critical ROI metrics, really validates our methodology for high-touch/high-return creative communications."

For the winning campaign, channelBOOST highlighted their client, Unitiv, who provides technology services and unique, proprietary help desk support to cloud-ready infrastructure, data management and customer support service enterprises. The campaign goal was to build brand awareness and differentiate their offering in a highly competitive reseller marketplace. channelBOOST focused on the client's award-winning "concierge" approach to service and created a luxury hotel theme with direct mail, email, landing page, video, survey and follow-up appointments occurring sequentially over a specific timeline.

Thank you to our award-winning client!

"Our objective was to reach out to our target group and introduce them to us via our competitive differentiator but we needed a partner with known expertise in our market to develop the creative, messaging and, above all, generate interest. channelBOOST created a classic, innovative, multi-touch campaign that everyone—from sales staff to our CEO—absolutely loved. We reached out to a myriad of organizational levels and experienced tremendous success, with an almost-unheard-of 20% response rate and potential sales opportunities up to a $1 million!" – Crystal Nichols, Director of Marketing, Unitiv